PROmotion

Sustainability (and such)

Ask me about IPRSM 09 —

Posted by Nancy Van Leuven, Ph.D. on October 20, 2009

The Institute for PR Summit on Measurement took place Oct.  4-16 and  I “live-Tweeted” the event. Read my coverage on Twitter — @nancyvanleuven — and all posts at #iprms09.  Biggest ephiphany:  Our evaluation of social media is moving from OUTPUT measurement to  OUTCOME.  Some cool shared presentations:

Integrating Measurement and Measuring IntegrationTim Marklein, Weber Shandwick

 •Measurement Matters, Richard Bagnall

Social Media Measurement Techniques and Tips, Katie Delahaye Paine, KDPaine & Partners

 

 

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