Ask me about IPRSM 09 —
Posted by Nancy Van Leuven, Ph.D. on October 20, 2009
The Institute for PR Summit on Measurement took place Oct. 4-16 and I “live-Tweeted” the event. Read my coverage on Twitter — @nancyvanleuven — and all posts at #iprms09. Biggest ephiphany: Our evaluation of social media is moving from OUTPUT measurement to OUTCOME. Some cool shared presentations:
•Integrating Measurement and Measuring Integration, Tim Marklein, Weber Shandwick
•Measurement Matters, Richard Bagnall
•Social Media Measurement Techniques and Tips, Katie Delahaye Paine, KDPaine & Partners
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