PROmotion

The Institute for PR Summit on Measurement took place Oct.  4-16 and  I “live-Tweeted” the event. Read my coverage on Twitter — @nancyvanleuven — and all posts at #iprms09.  Biggest ephiphany:  Our evaluation of social media is moving from OUTPUT measurement to  OUTCOME.  Some cool shared presentations:

•Integrating Measurement and Measuring Integration, Tim Marklein, Weber Shandwick

 •Measurement Matters, Richard Bagnall

•Social Media Measurement Techniques and Tips, Katie Delahaye Paine, KDPaine & Partners