Sustainability (and such)

Social media and movies…

Posted by Nancy Van Leuven, Ph.D. on January 27, 2010

Not only do social networks and the Internet offer a direct connection to fans and potential consumers, but campaigns can be better targeted and better measured. Avatar, District 9, and Paranormal Activity are all good examples of what social media can do for a film.

Mashable(Mashable) had the opportunity to speak with some members of the marketing team at MGM Studios about the advertising campaign for the film Hot Tub Time Machine, the social-media component and the results so far.

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