Junk e-mail into healthy school lunches?
Posted by Nancy Van Leuven, Ph.D. on June 26, 2010
(From Mashable) Restaurant chain Chipotle has launched the new “No Junk” campaign. It encourages people to forward their spam to nojunk@chipotlejunk.com; for every 100,000 messages received, Chipotle plans to donate $10,000 to The Lunch Box, a non-profit organization that provides resources to schools to help them make their food programs healthier.
This entry was posted on June 26, 2010 at 10:28 am and is filed under Corporate Social Responsibility, Marketing, Social media. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
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