Sustainability (and such)

From Mashable: 5 Big Brands that Are Rocking the Social Media Space

Posted by Nancy Van Leuven, Ph.D. on November 11, 2010

“Over the course of this year, we’ve seen a lot of great game-changing social media campaigns, from the Emmy-Winning Old Spice Guy YouTube videos to the Ford Explorer Facebook Reveal.  While campaigns like these get us excited, many of the brands behind these social media successes are still on the road to maintaining a consistent social presence, above and beyond a one-hit-wonder promotion. There are a handful of brands, however, that continue to awe us with social media wins one after another, while incorporating their communities and core brand values, and actively participating across multiple platforms, including Facebook, Foursquare, Twitter, and YouTube.  In appreciation of engagement, innovation and longevity, here are five of our top picks for must-follow brands that just know how to use social media.

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