Value of gaming, cont. (Wanna play?)
Posted by Nancy Van Leuven, Ph.D. on January 4, 2011
While this semester’s marketing class focused on gaming (such as Richard Muncaster’s presentation about KlickNation) as another layer in marketing strategies, we also touched on interactivity as an increasing force in behavior and philanthropy. Here’s news about a new UNESCO online game that educates youth about HIV/AIDS; I wonder, when will the seventh MDG enter the fray?
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