PROmotion

Sustainability (and such)

The practical art of persuasion

Posted by Nancy Van Leuven, Ph.D. on March 19, 2011

Here’s an interesting Harvard piece about the art of persuasion, a critical factor in marketing for several of your EL clients.  Behavior change is a common theme in sustainability and other social justice efforts, so engage with this reading with an eye for inclusion without elitism.  Thanks to several of you for bringing this to class!

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