Measurement of SM traction…
Posted by Nancy Van Leuven, Ph.D. on August 16, 2011
That pesky “evaluation” piece is part of every good project; that is, what makes continuing work valuable if it can’t be measured for success/engagement? So, does it matter that a gazillion people have watched Charlie bite his brother’s finger? Or that President Obama just joined Foursquare? Here’s a great social media marketing infographic to visualize how clicks and likes may or may not show momentum.
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