Sustainability (and such)

Measurement of SM traction…

Posted by Nancy Van Leuven, Ph.D. on August 16, 2011

That pesky “evaluation” piece is part of every good project; that is, what makes continuing work valuable if it can’t be measured for success/engagement?  So, does it matter that a gazillion people have watched Charlie bite his brother’s finger?  Or that President Obama just joined Foursquare?  Here’s a great social media marketing infographic to visualize how clicks and likes may or may not show momentum.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: