PROmotion

Sustainability (and such)

Power of viral loops and the Ford Explorer

Posted by Nancy Van Leuven, Ph.D. on January 29, 2012

I’m posting a video that’s about to go viral, if it hasn’t already, of two young boys who’ve adapted “A Thousand Miles” to honor their mother.  But it’s much more than an homage; because their mom died in a first-generation Ford Explorer rollover, these boys are urging people to stop driving the cars and demand that Ford buys them back.  This isn’t the first time that social media has pushed this story forward — in 2010, Fast Company’s Adam Penenberg tweeted the $131M verdict against Ford because of the rollover death of Mets star Brian Cole.  It’s another instance of viral loops that increasingly force light into the darkest, most hidden stories that mainstream media skips.

Google “Ford Rollover” and see the building issue…Ford had better surface soon.

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