PROmotion

I love Global Washington for framing Washington as a global state; in fact, I’m not aware of an equally successful portal that convenes all the players — from the Gates Foundation to our little nonprofit, Global Spark — in one state’s global development sector.  Their newest initiative, Stand for Girls 2012, is a terrific example of an effective campaign that isn’t glitzy and demanding high energy/donations, yet builds a new audience.  Simply, $12 donations go to 10 recipient organizations that focus on economic empowerment, health, and education for women and girls.  There are also information-sharing strategies, such as a Seattle event on September 22, as well as  tips to network within our own communities on October 11, the Day of the Girl.  Click here for more information and FREE unique toolkits to use with house parties, religious groups, and education.

Why this important:  With traditional platforms and social media leverage, Stand for Girls is gathering steam as a best practices model of cause-related marketing and communication.  And the reasons are clear:

• 800 women a day die in pregnancy or childbirth from complications that are often preventable
• Women constitute about 70 percent of the world’s ultra poor, and women still earn less than 75 cents for every dollar men earn
• Almost three-quarters of the 72 million children not enrolled in primary school are girls

Global Washington describes this as a way to help “women rewrite their story and change the world.”  Personally, I think this is one of the best values-led marketing efforts currently playing out.  Does it inspire you to donate $12 or think more about global women’s issues?