Dumb and Dumber PR – IHOP Missteps
Posted by Nancy Van Leuven, Ph.D. on November 2, 2015
Sometimes folks just try so hard to be so cool. Take a deep breath and hide any giggles of horror:
Recent tweets from IHOP:
- Pancakes, you look good, won’t you back that stack up.
- Is it worth it, let me work it. I put my fork down, flip it and reverse it.
- Um…on Sunday this popped up…a photograph of a stack of pancakes with the caption: “Flat but has a GREAT personality.” (now deleted)
- Skewering insued, then this: Earlier today we tweeted something dumb and immature that does not reflect what IHOP stands for. We’re sorry.
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