Sustainability (and such)

Archive for the ‘Media relations’ Category

NCA (and Orlando), here I come!

Posted by Nancy Van Leuven, Ph.D. on June 15, 2012

Woot!   I am going to the annual National Communication Association Conference for a panel discussion entitled “COMMunities of Tomorrow:  At the Intersection of Physical and Digital Spaces”.  The panel abstract:  Digital and physical spaces combine to create communities in surprising ways. This panel investigates communities that exist at the intersection of digital and physical spaces. Papers theorize about the ways that these communities might impact the future of our interactions in physical spaces that are becoming increasingly digital and digital spaces that create opportunities for engagement in built space. 

Sounds a bit surreal, yes?  Panelists will talk about flash mobs, urban community development and mapping, and even Second Life.  I’m especially interested in surreal activism, especially the communities of today’s tech savvy activists involved in Occupy Wall Street and other protest movements.  Here’s my paper abstract:

Digital technology and built spaces have given rise to unique COMMunities as groups such as #OccupyWallStreet stream messages to global audiences from tent cities and community centers. This ongoing study of communication and #OWS since its September 17, 2011, inception examines how divergent technologies (such as social and traditional media) between multiple audiences (including government, grassroots activists, and locals) are creating and sustaining communities of spirit and engagement. By co-opting previously corporate practices and harnessing technological shifts, movement leaders have tweeted and posted 24/7 for each other as well the sprawling #OWS infrastructure. This strategic agitation, unity of effort, and collaborative action has plugged a New York movement into a global arena that questions previous models of leadership and communication amidst the blending of cyber – and physical – spaces.

P.S.  On a personal note, visiting Disney World has been on my bucket list since I worked at Disneyland in the early 1970’s and recruiters argued about why I should move to Orlando for the bigger, brighter experience.  One pitch that stayed:  Disney World’s Main Street is built true-to-life, while Disneyland’s is 5/8th scale.   And, while I would certainly never imply that I ever want to attend conferences based on the location, I should also add that the next ASPA conference is in New Orleans.

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PR and BP…sigh

Posted by Nancy Van Leuven, Ph.D. on June 30, 2010

Lots of PR experts are jostling right now to be relevant about the BP disaster.  (Q: What does BP, Tiger, and Toyota have in common?  A: They’ve ignored the critical steps of crisis communication.)   Tweetdeck is stuffed with advice such as to:  1)  remember immediacy, transparency, and honesty; 2) stop throwing $$ into tradition media  and3) quit stonewalling Anderson Cooper! 

Most agree that we’re missing the truly human side of this amidst critiques of BP as savior and destroyer.  But there are strategies:  Alan Weinkrantz and others would partner with Canon to hand out cameras for documentation, for instance.  And  BP should have set up a Wiki long ago so folks could have a place to harness their energy and good ideas.  (Plus set up the best practice of horizontal communication, giving up that fake pedestal of control and moving into collaboration that might just repair reputation.)

But how can we learn from this tragedy to make sure less voices are silenced and future action comes quicker?   For those of us in education, how might we make this lesson-in-progress relevant to students?  Let’s start NOW with being more open source  about everything from concrete clean-up ideas to broader issues of communication.  Let’s  recraft our syllabi to embed  sustainability and social responsibility.  Who’s up for more relevant case studies and long-lasting projects that go beyond awareness to action?

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Tiger, Toyota, and relevance

Posted by Nancy Van Leuven, Ph.D. on February 27, 2010

A student recently asked why our class was spending so much time on these particular case studies; after all, do I really think THEY would encounter such crises?

Well, yes.  We may not face the woes (or have the deep pockets) of billion-dollar industries, but we’re one misstep away from having to tell our story, possibly apologize, and plan for a better future.  If we walk in this world, we are constantly deciding about issues of transparency and accountability, don’t you think?  So…why NOT plan for our credibility and reputation?

Three recent  tweets and posts include:  This from a New York corporate crisis and PR commentator in the Huffington Post <—my favorite.  “With bad news, the best move is to own up and apologize, the sooner the better,” says this business blogger.  “Think: would you rather be post-Watergate Nixon or post-sex scandal David Letterman? Only one of them was forthright, self-deprecating, honest and contrite about it.”

Whether Tiger restores his brand or becomes Barry Bonds has yet to be seen.  But his road to recovery — whether it’s on Oprah’s chair or out on a boat with buddies — is food for thought.  Sometimes just saying “I’m sorry” as soon as you realize your blunder goes a long way.  And that’s why we study such current cases,  to find a common language and also possibly help us determine our own path.

Posted in Corporate Communication, Corporate Social Responsibility, Media relations, Public Relations, Social media | Leave a Comment »

Rather hilarious! (Every news segment, ever)

Posted by Nancy Van Leuven, Ph.D. on February 9, 2010

Thanks to Justin and Penny for this great analysis.  HA

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Harvard on foursquare | Harvard Gazette Online

Posted by Nancy Van Leuven, Ph.D. on February 1, 2010

Wow, Harvard uses the foursquare mobile app for student community…

via Harvard on foursquare | Harvard Gazette Online.

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Welcome to FALL 09!

Posted by Nancy Van Leuven, Ph.D. on June 13, 2009

Dr. VL What a great semester this is!  Together, we’ll explore great communication subjects within a framework of social justice, sustainability, and social media. 

Good to know ASAP:  How social media is changing communication:   Making History w/cell phones, twitter, facebook

Posted in Corporate Communication, Corporate Social Responsibility, Media relations, Public Relations, Social media | Leave a Comment »