While this semester’s marketing class focused on gaming (such as Richard Muncaster’s presentation about KlickNation) as another layer in marketing strategies, we also touched on interactivity as an increasing force in behavior and philanthropy. Here’s news about a new UNESCO online game that educates youth about HIV/AIDS; I wonder, when will the seventh MDG enter the fray?
Archive for the ‘Social media’ Category
Value of gaming, cont. (Wanna play?)
Posted by Nancy Van Leuven, Ph.D. on January 4, 2011
Posted in Marketing, Public Relations, Social media, Uncategorized | Leave a Comment »
Social media policy examples
Posted by Nancy Van Leuven, Ph.D. on July 9, 2010
A great resource for anybody wondering how to get started in social media marketing! First, develop an official policy for web-based publishing and social media. And here’s a table of 100 companies and organizations that have published their Employee Social Media Policies or Guidelines online… as noted in a comment: BE ON BRAND and BE INTERESTING! (And appropriate!)
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PR and BP…sigh
Posted by Nancy Van Leuven, Ph.D. on June 30, 2010
Lots of PR experts are jostling right now to be relevant about the BP disaster. (Q: What does BP, Tiger, and Toyota have in common? A: They’ve ignored the critical steps of crisis communication.) Tweetdeck is stuffed with advice such as to: 1) remember immediacy, transparency, and honesty; 2) stop throwing $$ into tradition media and3) quit stonewalling Anderson Cooper!
Most agree that we’re missing the truly human side of this amidst critiques of BP as savior and destroyer. But there are strategies: Alan Weinkrantz and others would partner with Canon to hand out cameras for documentation, for instance. And BP should have set up a Wiki long ago so folks could have a place to harness their energy and good ideas. (Plus set up the best practice of horizontal communication, giving up that fake pedestal of control and moving into collaboration that might just repair reputation.)
But how can we learn from this tragedy to make sure less voices are silenced and future action comes quicker? For those of us in education, how might we make this lesson-in-progress relevant to students? Let’s start NOW with being more open source about everything from concrete clean-up ideas to broader issues of communication. Let’s recraft our syllabi to embed sustainability and social responsibility. Who’s up for more relevant case studies and long-lasting projects that go beyond awareness to action?
Posted in CSR, Marketing, Media relations, Social media | Leave a Comment »
Junk e-mail into healthy school lunches?
Posted by Nancy Van Leuven, Ph.D. on June 26, 2010
(From Mashable) Restaurant chain Chipotle has launched the new “No Junk” campaign. It encourages people to forward their spam to nojunk@chipotlejunk.com; for every 100,000 messages received, Chipotle plans to donate $10,000 to The Lunch Box, a non-profit organization that provides resources to schools to help them make their food programs healthier.
Posted in Corporate Social Responsibility, Marketing, Social media | Leave a Comment »
Social Media Revolution 2
Posted by Nancy Van Leuven, Ph.D. on June 5, 2010
Here’s the update for a seminal video about social media. Geek Pride! 🙂
, from May 2010.
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Be WAC! (Writing Across the Curriculum)
Posted by Nancy Van Leuven, Ph.D. on May 21, 2010
I’m here in lovely Bloomington, Indiana, at the 2010 Writing Across the Curriculum Conference. Here’s the overview: This biannual conference, the only U.S. conference dedicated exclusively to writing across the curriculum (WAC) and writing in the disciplines (WID), is typically of interest to people who are concerned with using writing to improve teaching and learning—faculty, administrators, and students from post-secondary institutions, as well as faculty and administrators from secondary schools. Side note: Indiana University is one of the most beautiful campuses I’ve ever seen, even outdoing my beloved University of Washington during cherry blossom season. There aren’t many colleges that have a large hotel, neighboring cemetery, plus the ground-breaking Kinsey Institute for Research in Sex, Gender, and Reproduction!
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CART presentation on social media!
Posted by Nancy Van Leuven, Ph.D. on May 13, 2010
Here’s the Power Point from the May 12, 2010 CART presentation by Dr. Martina Arndt (physics chair extraordinaire) and me!
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Colleagues to follow on Twitter! Updated May 1, 2010
Posted by Nancy Van Leuven, Ph.D. on March 1, 2010
BSC Corporate Communication folks on Twitter! Click here for a list of colleagues to follow!
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Tiger, Toyota, and relevance
Posted by Nancy Van Leuven, Ph.D. on February 27, 2010
A student recently asked why our class was spending so much time on these particular case studies; after all, do I really think THEY would encounter such crises?
Well, yes. We may not face the woes (or have the deep pockets) of billion-dollar industries, but we’re one misstep away from having to tell our story, possibly apologize, and plan for a better future. If we walk in this world, we are constantly deciding about issues of transparency and accountability, don’t you think? So…why NOT plan for our credibility and reputation?
Three recent tweets and posts include: This from a New York corporate crisis and PR commentator in the Huffington Post <—my favorite. “With bad news, the best move is to own up and apologize, the sooner the better,” says this business blogger. “Think: would you rather be post-Watergate Nixon or post-sex scandal David Letterman? Only one of them was forthright, self-deprecating, honest and contrite about it.”
Whether Tiger restores his brand or becomes Barry Bonds has yet to be seen. But his road to recovery — whether it’s on Oprah’s chair or out on a boat with buddies — is food for thought. Sometimes just saying “I’m sorry” as soon as you realize your blunder goes a long way. And that’s why we study such current cases, to find a common language and also possibly help us determine our own path.
Posted in Corporate Communication, Corporate Social Responsibility, Media relations, Public Relations, Social media | Leave a Comment »
Quick Twitter tips
Posted by Nancy Van Leuven, Ph.D. on February 4, 2010
Here’s some of the common terms for Tweets:
# (“hashtag”) = symbol for creating common category of information, like a “tag” (examples: #BSCPR; #GLEE) —
@ symbol = reply to another Twitterer, or attribution/reference to another Twitterer (example: @NancyVanLeuven is in response to my tweet)–
RT (“retweet”) = For forwarding someone else’s tweet to your own followers (example: RTNancyVanLeuven will simply send out that tweet); Can also use “via” when not a direct retweet (i.e. via @ @nancyvanleuven). See more on retweeting in this Fast Company report.
D= direct message. Send reply only to another Twitterer, so it’s not a public tweet. E.g. D NancyVanLeuven (would send that Tweet only to me)
SOCIAL-MEDIA POLICIES:
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PROmotion 