PROmotion

Sustainability (and such)

Posts Tagged ‘social media’

9-11 Twitter Fail

Posted by Nancy Van Leuven, Ph.D. on September 9, 2016

The gift that keeps on giving…untrained employees and social media.

miracle-mattress

Miracle Mattress posts 9/11 ad

Miracle Mattress in San Antonio recently posted an appalling ¬†‘9/11 Twin Towers Sale‘ ad¬†with¬†two employees knocking over two mattress stacks as¬†a spokeswoman (identified by angry commenters as the owner’s daughter) asks, ‚ÄúWhat better way to remember 9/11 than with a Twin Tower sale?”¬†Backlash was immediate, with¬†the chain’s owner first issuing a letter of apology on Facebook.

But, as everybody knows, apologies¬†won’t stop the fire. This company, and others,¬†face¬†deadly floods of Yelp reviews and posts that recycle every time¬†a link or program is aired. (See Amy’s Baking Company and 240Sweet as examples of biz owners facing consequences.)

In this case, the buzz went global and the Miracle Mattress store is now closed indefinitely. Takeaway: Make sure ALL communication matches your core values. Monitor and measure your message consistency and audiences. And learn when to own up and walk away.

 

 

 

 

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Stand for Girls 2012

Posted by Nancy Van Leuven, Ph.D. on September 7, 2012

I love Global Washington for framing Washington as a global state; in fact, I’m not aware of an equally successful portal that convenes all the players — from the Gates Foundation to our little nonprofit, Global Spark — in one state’s global development sector. ¬†Their newest initiative, Stand for Girls 2012, is a terrific example of an effective campaign that isn’t glitzy and demanding high energy/donations, yet builds a new audience. ¬†Simply, $12 donations go to 10 recipient organizations that focus on economic empowerment, health, and education for women and girls. ¬†There are also information-sharing strategies, such as a Seattle event on September 22, as well as ¬†tips to network within our own communities on October 11, the Day of the Girl. ¬†Click here for more information and FREE unique toolkits to use with house parties, religious groups, and education.

Why this important:  With traditional platforms and social media leverage, Stand for Girls is gathering steam as a best practices model of cause-related marketing and communication.  And the reasons are clear:

  • 800 women a day die in pregnancy or childbirth from complications that are often preventable
  • Women constitute about 70 percent of the world‚Äôs ultra poor, and women still earn less than 75 cents for every dollar men earn
  • Almost three-quarters of the 72 million children not enrolled in primary school are girls

Global Washington describes this as a way to help “women rewrite their story and change the world.” ¬†Personally, I think this is one of the best values-led marketing efforts currently playing out. ¬†Does it inspire you to donate $12 or think more about global women’s issues?

Posted in Corporate Social Responsibility, CSR, Development, Marketing, Social media | Tagged: , , , , | Comments Off on Stand for Girls 2012

NCA (and Orlando), here I come!

Posted by Nancy Van Leuven, Ph.D. on June 15, 2012

Woot! ¬† I am going to the annual National Communication Association Conference for a panel discussion entitled “COMMunities of Tomorrow: ¬†At the Intersection of Physical and Digital Spaces”. ¬†The panel abstract: ¬†Digital and physical spaces combine to create communities in surprising ways. This panel investigates communities that exist at the intersection of digital and physical spaces. Papers theorize about the ways that these communities might impact the future of our interactions in physical spaces that are becoming increasingly digital and digital spaces that create opportunities for engagement in built space.¬†

Sounds a bit surreal, yes? ¬†Panelists will talk about flash mobs, urban community development and mapping, and even Second Life. ¬†I’m especially interested in surreal activism, especially the communities of today’s tech savvy activists involved in Occupy Wall Street and other protest movements. ¬†Here’s my paper abstract:

Digital technology and built spaces have given rise to unique COMMunities as groups such as #OccupyWallStreet stream messages to global audiences from tent cities and community centers. This ongoing study of communication and #OWS since its September 17, 2011, inception examines how divergent technologies (such as social and traditional media) between multiple audiences (including government, grassroots activists, and locals) are creating and sustaining communities of spirit and engagement. By co-opting previously corporate practices and harnessing technological shifts, movement leaders have tweeted and posted 24/7 for each other as well the sprawling #OWS infrastructure. This strategic agitation, unity of effort, and collaborative action has plugged a New York movement into a global arena that questions previous models of leadership and communication amidst the blending of cyber ‚Äď and physical ‚Äď spaces.

P.S. ¬†On a personal note, visiting Disney World has been on my bucket list since I worked at Disneyland in the early 1970’s and recruiters argued about why I should move to Orlando for the bigger, brighter experience. ¬†One pitch that stayed: ¬†Disney World’s Main Street is built true-to-life, while Disneyland’s is 5/8th scale. ¬† And, while I would certainly never imply that I ever want to attend conferences based on the location, I should also add that the next ASPA conference is in New Orleans.

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