Sustainability (and such)

Intro to PR at Fresno State!

Welcome to MCJ 152S at Fresno State University!   Materials are available on the course Blackboard page as well as on this website.

Catalog Description/Prerequisites

Introduction to the public relations field; its principles, ethical values, and methods; and its application in business, non-profit, education, and other areas. No previous courses or qualifying exams are required.

Course Purpose and Goals

The purpose of this course is to introduce you to both the theory and day-to-day practice of public relations – one of the most creative, fast-paced, challenging and sometimes misunderstood professions. Because we live in a richly diverse society, attention will be paid as to how diversity impacts and is affected by current public relations practices. The course is designed for MCJ majors and non-majors alike. Students will learn principles that can benefit virtually any kind of business enterprise or personal career. Central to this course is a service-learning assignment where students work with area community benefit organizations in a public relations capacity.


This is a web-enhanced course, so assignments will be given and grades will be tracked via Blackboard. Students are expected to use Blackboard regularly in accordance with the instructor’s directions.


  • None. We will use open source materials and other resources.


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